PROF. ROBERT ZEITHAMMER

Robert Zeithammer is a Professor of Marketing at UCLA Anderson School of Management. He is an expert in consumer preference measurement and market research, including conjoint analysis, purchase intention studies, advertising effects, trademark confusion, product labeling and packaging, deceptive advertising, drip pricing, false discounts, and financial product disclosures. He also has extensive expertise in auction and bidding data, competitive pricing, demand estimation, choice modeling, Bayesian statistical methods, and the targeting of digital advertising.

Over the last ten years, Professor Zeithammer has served as an expert in matters involving copyright infringement, consumer product labeling, deceptive advertising, consumer privacy, and online advertising. His expert work includes survey research, consumer behavior analysis, expert reports, depositions, and trial testimony.

His research has been published in leading journals including Management Science, the Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics, and the International Journal of Research in Marketing. He also serves as an Associate Editor for Management Science, the Journal of Marketing Research, and Quantitative Marketing and Economics.